Free Ebook The Complete Manual of Typography: A Guide to Setting Perfect Type
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The Complete Manual of Typography: A Guide to Setting Perfect Type
Free Ebook The Complete Manual of Typography: A Guide to Setting Perfect Type
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Review
"Clear and elegant...There's no better or more useful introduction to the whole craft of typography." -- Roger Black, Danilo Black, Inc."The ultimate typographic tool: a concise, beautiful book that pulls together everything you need to produce great typography." -- Frank Romano, RIT School of Print Media
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[Testimonials]"The ultimate typographic tool: a concise, beautiful book that pulls together everything you need to produce great typography."--Frank Romano, RIT School of Print Media "Clear and elegant...There's no better or more useful introduction to the whole craft of typography."--Roger Black, Danilo Black, Inc."All you've always wanted to know about type and typography but never dared to ask. Jim Felici brings together a vast amount of knowledge in this book. Must-have!"--Erik Spiekermann, author, Stop Stealing Sheep (and Find Out How Type Works)This book is about how type should look and how to make it look that way; in other words, how to set type like a professional. It releases the craft knowledge that used to reside almost exclusively in the heads of people working in type shops. The shops are gone, the technologies have changed, but the goal remains the same. This book explains in very practical terms how to use today's computerized tools to achieve that secret of good design: well-set type.Beautifully designed and richly illustrated, The Complete Manual of Typography is an essential reference for anyone who works with type. Designers, print production professionals, and corporate communications managers can go straight to the index to find focused answers to specific questions, while educators and students can read it as a textbook from cover to cover. You'll find: * History, basic concepts, and anatomy of good typography, concisely presented and indexed for quick reference by busy professionals.* Straight-ahead instructions for how to manage fonts, handle corrupted or missing fonts, and find the characters you need.* Clear, useful explanations of what makes good type good (and bad type bad) .* Detailed guidance on controlling the fundamentals of type, including measure, point size, leading, kerning, and hyphenation and justification.* Practical advice on how to fix and avoid composition problems such as loose lines, bad rags, widows and orphans.* Hard-to-find rules for managing indents and alignments, skews, wraps, expert-set characters, and tables.* Scores of workarounds that show how to wring good type out of uncooperative word-processing and layout programs.
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Product details
Paperback: 384 pages
Publisher: Peachpit Press; 1st edition (October 6, 2002)
Language: English
ISBN-10: 0321127307
ISBN-13: 978-0321127303
Product Dimensions:
8 x 0.6 x 10 inches
Shipping Weight: 1.7 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
47 customer reviews
Amazon Best Sellers Rank:
#840,160 in Books (See Top 100 in Books)
I am a typography maven and find this sort of graphic design relaxing. This book takes you through some history of fonts and their relation to available papers. Rather than reiterate what this book says, just get it and enjoy a journey through art history. From Trajan classic serifed fonts, calligraphic styles and formal typefaces, Jim Felici gives us some lovely furniture to hold in our minds. In my own time, I have gone from slugging a dingbat to digital type made easy by the technological changes that have given us 200,000 fonts (and counting).Typographers are a sensitive group: they are acutely aware of the tension between readability and decoration. His illustrations are precise and clear while each page is lovingly laid out in white space, image and type.If you like this book, consider Hofstadter's "Metamagical Themas: Questing for the Essence of Mind and Pattern." Fonts mean so much more than beauty: they embody fluid creativity. My personal favorites for elegance in decoration are Hofstadter's 'Magnificat' and Adobe's Master font 'Bickham Script.' I also have some personal favorites in the "grunge font" realm. For readability I go with unserifed fonts such as 'Arial.'However, as the Spanish say, "It takes taste to know taste!" After all, fonts are patterns in the formal sense of motif and design. If the mathematics of this aspect of typography are of interest, I suggest Grunbaum and Shephard's abundantly illustrated "Tilings and Patterns" now available in an affordable edition. Get the 1987 version and wallpaper your brain.
Unfortunately, there are lots of really ugly books being published now.The rise of desk-top publishing, self-publishing and Print-On-Demand has made it possible for anyone with a credit card and blood pressure above zero to act like a publisher.There are no licensing requirements, and unlike years ago when future printers worked as apprentices to expert printers, anyone can now put words on paper. A lot of those words are just dumped, with little or no preparation, thought, knowledge, or artistic ability.(The worst-looking book I've seen lately is Best in Publishing & Print on Demand by David Rising. Rising tries to advise authors on self-publishing, but his own book is a great example of what not to do.) Best in Self-Publishing & Print on Demand: Plus Marketing Your Book on The Internet (na)Fortunately, there's a WONDERFUL book that will tell you what to do.The Complete Manual of Typography by James Felici is both a beautiful book to look at, and a complete yet easy-to understand reference work that will be invaluable to any self-publisher.It will help professionals using sophisticated publishing software, and will even help amateurs like me who are trying to make the most out of Microsoft Word.It will help you avoid stupid mistakes, and enable you to make your books both prettier and more professional. It includes the typographical history, secrets and tricks that used to be passed from father to son (but seldom to daughters).I had a course in printing back in eighth grade, and a course called Advertising Art Production while in college. I've also worked in advertising agencies, I've designed award-winning websites, and have written several books. But Felici taught me a lot. He taught me so much, in fact, that I revised two of my books. I Only Flunk My Brightest StudentsPrice is $50 (before discounts) but it's worth every penny if it helps you avoid looking like an idiot. If you buy it from Amazon.com, the price is much less.Michael N. Marcus, author of "I Only Flunk My Brightest Students: stories from school and real life" http://www.amazon.com/dp/098166170X
The greatest compliment I can give this book is to say that I read it from cover to cover. It's true- each of its 290 pages contained useful information and- perhaps more importantly- it is written in a very approachable style. Discussions often include interesting historical explanations, leaving the reader with a comprehensive understanding of the 'why' as well as the 'how' or 'what'. The tone of the book is engaging and straightforward with moments of surprising wit. Helpful examples comparing blocks of text are used generously throughout the chapters.A brief summary of the book:-Part one, Typographic Basics: History of type; units of measurement; about fonts & typefaces; using typefaces; typesetting versus typewriting; setting type on a personal computer; the differences between good and bad type-Part two, How to Set Type: Measure, point size, leading; hyphenation and justification; kerning and tracking; indentation and alignment; special characters; document structures; tables; language-specific issues; style sheets; output resolution issues-Part three, References: includes a very thorough glossary and indexAs a whole, the book is intended primarily for people wishing to learn about typeography, and more specifically, the typography of printed text (books, newspapers, and magazines, as opposed to broadcast or advertising). This book is not meant to be a guide to print in advertising, although reading it will help you set better type in your ads if that is your job. Nor is this book a compendium of typefaces; the examples show typefaces primarily used by book publishers, such as Sabon, Garamond, or Caslon. This book is not a guide on which typeface to use for every situation; the author writes most of the book with the assumption that the typesetter will have the font and style dictated by the publisher. From the introduction: "This is not a style guide, but an execution guide."What this book intends to teach is proper typesetting: The spacing of letters within words; the spacing of words and punctuation within sentences; the spacing and arrangement among lines of text and paragraphs; functional and attractive justification; and page color.This book would be helpful to anyone involved in printing text, whether large scale or small.
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