PDF Ebook The Franchisee Handbook: Everything You Need to Know About Buying a Franchise, by Mark Siebert
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The Franchisee Handbook: Everything You Need to Know About Buying a Franchise, by Mark Siebert
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Review
The Franchisee Handbook is jam packed with great advice to help steer prospective franchisees into making a well-informed decision as to which opportunity might suit them best and, more importantly, helping them avoid opportunities that are not a good fit.―Seth Brink, Gyro ShackHaving worked with Mark on multiple franchise opportunities, I know how important it is for franchisees to understand what they are getting into before they buy. This book provides prospective franchisees with a great roadmap to guide them through the process of making one of the biggest financial decisions they will ever make.―Tom Ryan, vice president of development, CD One Price CleanersAs both a franchisee and as a franchisor, I can attest to Mark’s philosophy that there is nothing more important than ensuring the franchisee and franchisor are a good fit for each other. The lessons in this book should be taken to heart by anyone seriously considering the purchase of a franchise.―Ray Wiley, president and founder, Hot Head Burritos and Rapid Fired PizzaThe Franchisee Handbook will take you step-by-step through the process of evaluating franchise opportunities from a more objective viewpoint so you can better evaluate how a particular franchise will work for you and your unique circumstances.―Scott Lehr, executive vice president of development, marketing, and conferences for the International Franchise AssociationThe process of investing in a franchise can be difficult to navigate―both for the prospective franchisee and for the franchisor. Mark’s book is designed to help you better understand the complexities of this investment that could well alter the course of your life.―Dave Pazgan, CEO, 101 MobilityThe Franchisee Handbook provides those who are planning to franchise with a systemized approach to evaluating both themselves and the franchises they are considering. It is an invaluable tool for every would-be franchisee.―Nick Friedman, cofounder and president, College H.U.N.K.S. Hauling JunkMark’s book will show you how the best franchisors attempt to qualify their franchisees and will provide you with your own framework to evaluate the fit of various franchisors from your perspective. It is an invaluable tool for anyone thinking of buying a franchise.―Scot Crain, vice president of franchisee relations, Auntie Anne’s Soft PretzelsAs former franchisees, we can attest to the importance of knowing how to look before you leap. The Franchisee Handbook provides an invaluable framework for that analysis―both looking at the franchisor and looking at your own capabilities. It is a great first step toward understanding how franchising will work for you.―Cynthia and Steve Clarkin, former franchiseesWith over 3,000 opportunities to choose from, the first-time franchisee may easily find the task of finding that perfect franchise daunting. The Franchisee Handbook provides a roadmap to narrowing the field to a manageable number and provides a framework for the kind of diligence and self-examination that will improve anyone’s chances of success.―Allan Young, cofounder of Shelf GenieThe Franchisee Handbook provides the prospective franchisee with the tools they need to examine the opportunities they are considering and a framework for understanding how they will fit within a particular franchise system. It is a must read for anyone considering a franchise investment.―Peter Ross, cofounder and CEO of Senior HelpersThe Franchisee Handbook is an essential resource for the would-be franchisee. While I was happy with the franchise I purchased, if I had read this book in advance I might have gone a different direction that would have better suited me personally. I highly recommend this book for anyone who is seriously considering an investment in a franchise.―Barry Falcon, former franchisee and cofounder of two successful franchise companies
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From the Back Cover
Is Franchising Right For You?Why start a business from scratch when you can have a piece of the greatest expansion strategy ever conceived? Franchising is BIG and getting bigger in every sector―from restaurants and coffee chains to pet care and insurance. There is a franchise for everything and everyone.As a potential franchise owner, you can be in charge of your own success while being supported by a known brand. Franchising gives you that ability, along with the satisfaction that comes only with building something that can last a lifetime and beyond. And, if you are successful, you eventually stop sweating the details and have the freedom to enjoy your life in a way that most around you cannot.In The Franchisee Handbook, franchise expert Mark Siebert walks you through the process of vetting and buying a franchise, helps you ask the right questions of franchisors and yourself, and gives you the resources you need to decide if franchising is right for you. Siebert shows you how to do your homework before making what could be the greatest financial decision of your life. You will learn how to:Accurately assess the risks of buying a franchise Determine if a franchise is a good fit for your personal goalsResearch and vet potential franchise opportunitiesCreate a startup plan that meets your business goalsPrepare your franchise for successWhy dream about owning a franchise when you can take concrete steps to make it happen today? With The Franchisee Handbook as your guide, you have the power in your hands to start your own franchise journey right now.About the AuthorMARK SIEBERT founded the iFranchise Group, a leading franchise consulting firm. He is an expert in evaluating companies’ franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 startup franchisors.ISBN-13: 978-1-59918-639-9ISBN-10: 1-59918-639-X
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Product details
Paperback: 246 pages
Publisher: Entrepreneur Press (January 22, 2019)
Language: English
ISBN-10: 159918639X
ISBN-13: 978-1599186399
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#301,917 in Books (See Top 100 in Books)
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